Discover your clear marketing path to the top
Marketing that works feels obvious, but it takes work to get there. Backpack’s experienced team of marketing strategists, writers, and designers methodically clarify your strategy at every step so you never feel lost.
Meet the Team
Marketing shouldn’t feel heavy. If it does you’re probably...
Launching a new business without a clear brand or marketing strategy
Piecing together a website that’s focused more on you than your customer
Confused about why your target audience isn’t turning into paying customers
Stressed because you have a lean or non-existent marketing team
Frustrated because you put time and money into marketing that isn’t working
Doing everything online gurus have told you to do with nothing to show for it
Work with a team of guides who will lighten that load by nailing your most essential marketing moves.
Every small business deserves intentional marketing
You don’t have to drain your business account to create brand and marketing essentials that motivate your customers to buy.
Save $$$
Get access to a team of marketing experts who provide big agency quality at small agency prices.
Get Clarity
We’re not interested in guessing what’s going to help you get more leads. We’ll figure it out with our proven processes.
Agency Team Mentality
Backpack is a small team devoted to you. Every person on the team is a killer communicator and our systems make it easy for you to work with us.
How We Support You
Brand Identity
Strong brands are infinitely more than logos and color palettes. Work with us and you will have the strategy, messaging, and visuals to build a loyal client or customer base that informs every touch point in the buyer’s journey.
Website + SEO Strategy
Is your website turning passersby into buyers? If not, we can fix that. We make sure you’re on-brand, communicating clearly, and showing up in searches.
Copywriting + Content Creation
Marketing is an ongoing conversation with your customers, but many businesses fail to start conversations that lead to conversions. Those conversations look like value-packed blogs, social posts, emails, and more.
Client Kudos
ON CONTENT
“After years of working with ineffective SEO companies, I found Backpack Marketing. The difference is unbelievable. Amazing response time. Wonderful, insightful blog posts. I love knowing I have a great team working on our behalf.” – Kristin J.
ON BRANDING
“My brand new start up company worked with the Backpack team on a branding project. They were nothing short of amazing. They took time to hear exactly what we wanted. They set clear expectations and asked lots of great questions. The end result was fantastic and I couldn't be happier.” – David E.
ON STORYTELLING
“Backpack is my favorite for everything verbal! The team has an amazing gift for taking my rambling messy thoughts and putting them into words that perfectly describe what I’m trying to say. It’s seriously magical! We’ve worked together for about 2 years now and I can’t see my business continuing to grow without them playing a large part in it.” – Karely B.
Rooted in finding the right words
Smart strategy and articulation is at the center of great marketing. Your message is at the core of everything you do, whether or not you realize it. How well you communicate this message consistently–through branding, your website, and content–will determine how well you attract and convert leads.
CHOOSE YOUR ADVENTURE TEAM
We’ll help you assess which marketing guides pair best with your goals. Then we’ll pack up and head out.
Marketing Director + Project Manager
Brand Strategist + Designer
SEO Strategist
Social Media Expert
Photographer + Videographer
Copywriter
Content Writer
Graphic Designer
What does a backpack have to do with marketing?
Plenty. Imagine you’re a rookie hiker hitting the trail alone. You have a big ol’ pack on your back with what you think are the essentials to make it in the wilderness. A few miles in, you realize you don’t have a water purifier or a flashlight. You’re ill-equipped and wish you had someone more experienced to help you enjoy the ride the first time.
You’re doing your best with knowledge and resources you have. We see that. The problem is you’re guessing which marketing moves to make, which leads to uncertainty, lack of confidence, and inconsistency.
We replace guessing with guidance, from brand building to ongoing marketing support.