Wander through our work
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Brand + Website
LAURA BEHNKE, PARK CITY REAL ESTATE
Brand Messaging + Brand Identity + Website Strategy, Copy, Design, and Development
MELESE MILLER PHOTOGRAPHY
Brand Messaging + Website Copy
CALL ME SUGAR COOKIES
Brand Messaging + Brand Identity
1902 RANCH
Brand Messaging + Brand Identity
KNUDSON BENEFITS GROUP
Brand Messaging + Brand Identity + Website Strategy, Copy, Design, and Development
DR. KRISY ELROD - PHD, LMFT, RPT-S
Brand Messaging + Website Copy + Social Media Strategy
Organic Traffic
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SEO, Web Management, Copy, Social Media, and Ads
When we started working with BBM, they had a website and solid SEO foundation built, but managing the website and creating content regularly was a pain point. Backpack stepped in and devised a plan that would get more organic traffic to the site and help them outrank competitors. With a mix of strategic SEO content, web content updates, social media, and digital ads, we’ve secured BBM in the top #1-5 search results and increased website conversions by 3,078% over three years. Search “salt lake city criminal defense attorney” for proof.
Take a look at dozens of our top-performing blogs on the website.
https://www.brownbradshaw.com/posts/8-things-to-know-about-utahs-sex-offender-registry
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To maximize Mind & Strength’s budget, we took their website from a hard-to-use platform to Squarespace and created a wireframe that clarified their purpose, their audience, and their offering. We also offered light SEO work, SEO coaching, and social media coaching to help them get more eyes on the new site. Implementing our social content calendars on Instagram, they grew their audience by 60% in three months. Web traffic increased 623% and conversions increased 76% in 5 months.
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Any Day Dental came to us with an outdated website that wasn’t communicating their offers well, was built on a clunky website no one had access to. We rebuilt the site on Squarespace using their OG logo, but freshened up the look and feel with a beautifully simple and clear site that checks all the boxes. We also implemented best SEO practices on their site and ran digital ads to attract new clients. AnyDay Dental saw an 80% increase in web traffic and conversions month over month for 5 months after working with us.
Copywriting
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Brand Messaging + Website Copy
We partnered with Comma Copywriters to bring a new focus to why families choose non-traditional learning. We focused on highlighting the uniqueness of each student and how flexible learning better caters to their talents, needs, and lifestyles. The founder let us know they continued to grow even after the COVID-19 homeschool rush, which is attributed in part to their messaging.
Website: MyTechHigh.com
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Website Copy
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Brand Messaging + Web Copy
Marketing Materials
BOY SCOUTS OF AMERICA
Copywriting + Design
Event Sponsor Packet
“Backpack Marketing was a pleasure to work with and truly captured my business’s brand differentiators. They were responsive and astute and helped create language that is clear and brand-aligned. They also were very flexible and created a package of services for exactly what I needed. The team was prompt, friendly, insightful, and supportive. Highly recommend.”
— Angela Hurst-McGee, Upword Resume